The Five Ws
Content: This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What,...
View ArticleYammer
Content: Do you want to collaborate with others across the Institute who may work in another department? Try Yammer, an enterprise social network. MIT has its own closed group within Yammer, which is...
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Ask Questions
Content: Content isn't just about broadcasting news and information about your department. If so, it's not social media. It's just media (see Does Your Department Take the 'Social' Out of Social...
View ArticleFour Digital Strategy Essentials
Content: In October I attended a presentation by Russ Moorehead, vice president of Global Digital Operations and Strategy at Estée Lauder Companies. He mentioned that for Estée Lauder you can't have a...
View Article37 Ways MIT Uses Yammer
Content: Yammer is an enterprise social platform being used by a few thousand employees at MIT for networking, project management, faculty-student collaboration, teamwork, onboarding, learning, talent...
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Quora: How Ashton Kutcher, Joi Ito, and Drew Houston Respond
Content: Ashton Kutcher and Joi ItoJobs, the movie about Steve Jobs, hits theaters today. People are wondering how well Ashton Kutcher plays the lead role, and this question showed up on Quora:"How did...
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